Through extensive background research and public consultation the strategy was prepared to provide the general principles, options for palettes of materials and ranges of street furniture for the city centre. To further improve pedestrian legibility and connectivity wayfinding and lighting strategies were developed separately.
As a pilot project Burns + Nice created an iconic design for Gallowtree Gate, a key public space in the city centre which links with the Market Place, Clocktower and Town Hall Square, all key public spaces within the city centre. The street was identified as a “Street as Space” within the retail core of the city and as such large scale mid-grey/black granite slabs were introduced to the street. The scheme was extended to include Market Place Approach and Granby Street and complemented by new iconic lighting that demarcates the footprint of the medieval wall and new bespoke seating that was specially designed by Burns + Nice and since applied throughout the City.
The project won the British Council of Shopping Centres Awards, Town Centre Environment, Gold Standard and Department for Transport, Walking and Public Realm Award in 2009.